Nicholas J. Cull, Professor of Public Diplomacy and Founding Director of the Master’s Program in Public Diplomacy at the University of Southern, and a CPD Faculty Fellow:
One of the priorities of public diplomacy should be to find ways to unlock the “prisons” built by history. Open pathways for dialogue and new ways of thinking about international relations. But do not forget that this is a collective project.
Being good is even more important than being perceived as rich or strong. If you are doing well, and if other countries see that you are contributing to the collective good of life, then they are interested in keeping you around.
A good reputation is the key to your security.
We need a collective reputation – we need to help each other develop communication to push back against destructive narratives. The United States is safer when Ukraine is safer.
From the speech of Nicholas J. Cull during the lecture at the Intellectual Club.